Puma

In 1948, Rudolph Dassler founded the German company Puma. Dassler also helped to start Adidas, but subsequently put everything in on his own brand. Like Adidas, Puma has won great recognition for their groundbreaking design and innovative development of sportswear for various sports. The team sport clothing range from the company is huge and contains everything from small football socks to colorful windbreakers. The company has managed to create a brand where they both mark sport, but also have a foot in the fashion industry. Among other things, they have achieved this with their Fenty x Rihanna collaboration.